CRITERIA: 

 

Peoria Cycle Works requested a comprehensive brand rollout, engaging me to develop their logo, custom merchandise, website, social media presence, and inital advertising. This project required a versatile, high-impact visual identity that could seamlessly transition from digital platforms and local ad campaigns to physical merchandise. The final design assets were strategically engineered to be highly recognizable, establishing a cohesive community presence and ensuring adaptability across both digital and print applications.

PROJECT TYPE

Logo, Brand, & Merchandise Product Design

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ROLE

Strategist, Designer, & Illustrator

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TOOLS USED

Adobe CC, Canva

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YEAR

2026